Competition in the athletic footwear, apparel and equipment industry has grown intense and it is why all brands are investing in digitization, product innovation and things like AI for a better customer experience and higher satisfaction for consumers. To maintain its position in the athletic shoes market, Nike Inc., must address the opportunities and threats based on the external factors that shape the conditions of its remote or macro-environment. In contrast to the industry as a whole, Nike Inc’s footwear sales far exceed those of its apparel. FILE PHOTO: A person walks past a Nike brand store in Kyiv. Nike plans to eventually introduce the feature to other global markets, he said. Nike's unique selling proposition or USP lies in being the world's largest manufacturer and seller of athletic shoes and apparels. Nike declared 2019 its year for women. Exchange Rates. 1 Situation Analysis Nike, Inc. was created by Bill Bowerman and Phil Knight in 1964 in Portland, Oregon. Nike’s market capitalization as of July 2019 stood at $140 billion – more than double to that of Adidas’ $65 billion. Top Dividend Stocks. Political Factors Affecting Nike’s Business. Stock Screener. By Richa Naidu. This article analyses the company using the SWOT Methodology. V arious exa mples, for the impressive work of Nike on R&D. All these brands produce the similar athletic footwear, apparel and other equipment which makes the competition much more intense (Statista.com, 2016). Corporate Governance NIKE, Inc.’s ISS Governance QualityScore as of November 2, 2019 is 9. Nike SWOT Analysis Nike Strengths Below are the Strengths in the SWOT Analysis of Nike: 1. December 18, 2020, 4:06 a.m. Cash ratio: A liquidity ratio calculated as (cash plus short-term marketable investments) divided by current liabilities. CHICAGO (Reuters) - With consumers under lockdown logging into Nike's workout apps and digital store, the Beaverton, Oregon-based company has been able to gather additional data on purchasing habits, personal information and exercise routines … Analysis-Nike's free workout apps are key to its high-end pricing strategy FILE PHOTO: A person walks past a Nike brand store in Kyiv. Global Yoga Jackets Hoodies Industry Market Report 2019 - Industry Analysis Size Share Trends Segment and Forecasts to 2025 +49 322 210 92714 (GMT OFFICE HOURS) 5% CAGR during the forecast period. The campaign shed light on women empowerment and the challenges women athletes face in their career and was well-received … Commodities. To kickstart the year, the brand launched the “Dream Crazier” campaign—an extension of the 2018 “Dream Crazy” campaign—which performed phenomenally across all their social media profiles (excluding Facebook). Sports shoes are increasingly becoming an essential fashion accessory among global consumers and the sports shoes market is witnessing demand for trendy and comfortable footwear among all age groups. NIKE Inc. is a company that designs, markets and distributes athletic footwear, apparel, and equipment for sports, and they have grown to become one of the largest is their business. It has been recognized many times by fortune magazines on “100 best companies to work for” 3. Stock Research. NIKE Financial Ratios for Analysis 2005-2020 | NKE. January 11, 2019 By Hitesh Bhasin Tagged With: Brand competition. Nike said revenues from its direct-to-consumer division amounted to $11.8 billion in fiscal 2019, fueled by a 35% jump in online sales and same-store sales growth of 6%. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon. Nike’s market share stands at about 27.4% in 2019, ahead of its industry rivals Adidas and ASICS, making Nike the world’s largest company in the global footwear market. MARKET ANALYSIS GEOGRAPHIC MARKET ANALYSIS UNITED STATES Market Facts & Figures US White Oil Market Share (in %) by Company: 2019 & 2025 Market Analytics Table 22: USA Current & Future Analysis for White Oil by Application - Plastics & Polymers, Pharmaceuticals, Personal Care & Cosmetics, Food Industry, Textile and Other Applications - Independent Analysis of Annual … Nike (NYSE: NKE) is a leading sports shoe and apparel brand. Nike’s footwear are famous across the globe as the most qualitative item, and many famous athletes use it (Consignado, 2011). By Richa Naidu. 2 Million by 2026, rising at a market growth of 13. Already the global leader in apparel and footwear, the company is now in the midst of an ambitious growth initiative. The company took a turn for the better after signing legendary athlete, Michael Jordan in 1984. NIKE SWOT Analysis. Author- Abhijeet Pratap | Posted-November 17, 2020 April 1, 2019 | Updated: November 17, 2020 | NIKE: A VRIO ANALYSIS. Nike, Inc. functions in such an industry that is highly competitive. We spoke to individuals with significantly differing stakes and contributions to the sneaker industry about what the rest of 2019 (and beyond) has in store. A Five Forces Analysis, based on Michael Porter’s model, points out that competition, customers and substitutes are the most important external forces in Nike’s industry environment. Nike entered the 1980s on a roll, thanks to the successful launch of Nike Air technology in the Tailwind running shoe in 1979. BEAVERTON, Ore., June 27, 2019 - NIKE, Inc. (NYSE:NKE) today reported financial results for its fiscal 2019 fourth quarter and full year ended May 31, 2019. Market Indexes. Interest Rates. Nike also spends a lot on advertising as well as research and development. The key theme in this article is that Nike is currently at a stage where it has to either diversify into other segments or risk placing all its eggs in one basket. The company has built a strong global presence. Find statistics, consumer survey results and industry studies from over 22,500 sources on over 60,000 topics on the internet's leading statistics database The Global Adaptive Optics Market size is expected to reach $433. Nike Inc.’s net fixed asset turnover ratio improved from 2018 to 2019 but then deteriorated significantly from 2019 to 2020. Analysis-Nike's free workout apps are key to its high-end pricing strategy . NIKE, Inc. includes the Nike… Athleisure Market Size, Share & Trends Analysis Report By Product (Mass, Premium), By Distribution Channel (Offline, Online), By Region (North America, Europe, APAC, CSA, MEA), And Segment Forecasts, 2019 - 2025. Nike is the world’s leading brand for sports shoes and apparel having a a global presence. Nike, Inc. enjoys a better position in terms of market share when compared with competitors. Economy. The Reflective Sportswear Market will grow by USD 628.28 mn during 2020-2024 Net fixed asset turnover (including operating lease, right-of-use asset) An activity ratio calculated as total revenue divided by net fixed assets (including operating lease, right-of-use asset). They have risen 26% during the first six months of Nike's 2019 fiscal year. LONDON--(BUSINESS WIRE)--Technavio has been monitoring the footwear market and it is poised to grow by $ 42.06 bn during 2020-2024, progressing at a CAGR of over 2% during the forecast period. A PESTEL/PESTLE Analysis of Nike Inc. identifies key issues that the company must include in its strategic formulation. Richa Naidu. This began a period of transition, where several of Nike’s early pioneers decided to move on to other pursuits. Nike is the leading sports footwear brands in the world and is known as one of the top 3 amongst the trio leading the sports footwear market across the world – Adidas, Reebok and Nike. By the end of 1980, Nike completed its IPO and became a publicly traded company. Energy. Top 10 Nike competitors. Ten years of annual and quarterly financial ratios and margins for analysis of NIKE (NKE). It is also one of the most renowned and valuable companies with its brand valued approximately 32.4 billion U.S. dollars in 2019. Read full article. Question Marks These are the problem child of the company, which have the more market growth as compare to market share, however, if the effective strategies are made by the company and use efficiently, then the products can be converted into cash cow. It serves its customers through several sales channels including company-owned stores and online channels. But it faces stiff completion from Adidas, Puma and other reputed brands. Employing over 62 000 people, a total of $30.6 billion was recorded in 2015, which gives an increase of 10.1% over that of the previous year. Case Analysis: Nike MKTG 490 Sarah Qayyum Cathy Sanchez Aljon Sayoc Jordan Wright Due: June 19, 2019 . 1668 words (7 pages) Essay. 28th Dec 2016 Business Reference this Share this: Facebook Twitter Reddit LinkedIn WhatsApp Nike is a global brand specialising in the design and manufacture of athletic apparel, footwear, accessories and equipment; it is headquartered in the United States, Europe, and the Asia Pacific Region (Whitehead, 2012). PESTLE analysis of Nike. Nike Inc. enjoys a top position in the global athletic shoes, equipment and apparel market. Precious Metals. 2. Nike Inc.’s quick ratio deteriorated from 2018 to 2019 but then improved from 2019 to 2020 not reaching 2018 level. Nike is a global brand that is synonymous with quality and excellence. Brand store in Kyiv market growth of 13 of nike’s early pioneers decided move! 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