How much is Puma worth? He crossed the river! I began to find out more about this story of the two brothers, [and it had] all the elements of what makes a good story: family drama, the intimate rivalry between the two brothers in a very closed setting, two international brands, and all of it set in the world of sports. Finally, in the mid-1940s Rudolf left in a huff and set up a rival shop across the river, while Adi remained in the initial plant. Another interesting lesson is that you need great enemies. In comparison, Puma’s 2018 sales were 4.6 million euros ($5.1 billion), Adidas’s were 19.9 billion euros ($22 billion) and Nike’s reached more than $30 billion. After an Allied bomb attack, Adolf and his wife took cover in a bomb shelter already occupied by Rudolf and his family. He won 4 gold medals during those Olympics. Each of these companies has conquered the markets with its quality and innovative products. Here's the strange story of a family-owned business so dysfunctional that business schools teach it as a lesson in how not to run a company. Adolf, who preferred to be called Adi, named his business Adidas, combining his first and last names; Rudolf tried the same with his firm called Ruda, though he later changed it to Puma. Adidas vs. Puma: La otra guerra de Alemania, la de los hermanos Dassler. Over time, Adidas far surpassed Puma in sales, thanks to Adi's creativity and technical acumen, although Puma still did quite well. Directed by Oliver Dommenget. After this success, the dazzler company became famous around the world. The following is an article from Uncle John's 24-Karat Bathroom Reader. It was very difficult for any German company during those times to continue to operate without having some kind of links with the party, especially if it involved sports, which was very much at the heart of the Nazi propaganda machine. It's said that the brothers never spoke again, and their bitter rivalry even divided the town of Herzogenaurach, where they built their competing factories on the opposite banks of the town's river. adidas vs puma netflix Greatest Rivalry In the 1936 Olympics, the legendary athlete Jesse Owens used shoes manufactured by Dazzler Brothers. adidas vs puma netflix Greatest Rivalry In the 1936 Olympics, the legendary athlete Jesse Owens used shoes manufactured by Dazzler Brothers. Today’s Puma is not only sport clothing and equipment, but also accessories. 70. De este cisma nacieron dos grandes marcas: Puma fundada en 1948 por Rudolf y Adidas, nacida de la mano de Adi en 1949. Where did Puma go wrong? They were constantly fighting. After a disagreement between the two brothers, the company was divided, which created two of the world’s most renowned sporting brands, Adidas and Puma. Origins Story Adolf “Adi” Dassler and Rudolph “Rudi” Dassler were brothers born two years apart right at the turn of the 20 th century in the German town of Herzogenaurach. The other aspect I find perhaps even more fascinating is how Horst [Adi's son] sold sports events as an advertising platform. Adolf created Adidas and Rudolf built PUMA that became the biggest business rival for Adidas at that time. Compartir en: La rivalidad entre Adidas y Puma va muchos más allá de una simple competencia comercial. They completely missed out on these trends, but Reebok didn't. Los … Nike vs Adidas: Which is the Better Investment? Baltimore-based Under Armour’s … One of the critical failures for Puma was that Rudolf had an argument with the coach of the German soccer team, and that allowed Adidas an opening before the 1954 World Cup, where, completely against all odds, West Germany won against Hungary … Adi Dassler was in all the [newspaper] pictures; he was everywhere. With Ken Duken, Torben Liebrecht, Jesse Albert, Florian Bartholomäi. Two German brothers, Adolf (Adi) and Rudolf Dassler, opened the family business. In many ways the rise of Adidas as an international company is the story of the rise of sports as an international business. From people's habit of looking at each other's shoes to see whether they were affiliated with Adidas or Puma, Herzogenaurach got the nic… It was seen as frivolous and Europeans concentrated on just a couple of sports—particularly gymnastics and soccer. Adidas and Puma used to be one company named Gebrüder Dassler Schuhfabrik, established by two brothers, Adolf and Rudolf Dassler. How did you become interested in their story? Exactly 70 years ago, Adolf and Rudolf Dassler had a fight that would lead them to found Two German brothers, Adolf (Adi) and Rudolf Dassler, opened the family business. To continue reading login or create an account. After a disagreement between the two brothers, the company was divided, which created two of the world’s most renowned sporting brands, Adidas and Puma. Released , 'Adidas vs. Puma - That's The Name Of The Game!' Family Feud: Adidas vs. Puma. © 2019 TIME USA, LLC. Miss Cellania • Monday, November 19, 2012 at 5:10 AM. Sibling rivalry came to a head last week when Oasis front man Liam Gallagher sued his brother Noel over, among other things, the band's demise. How did it turn around? Two rival brothers. There was so much unpleasantness in the family between the brothers and between Horst and his parents and sisters. share. All rights reserved. I know Horst died prematurely. For 30 years the brothers worked together creating sportswear. Adidas was named after the first two initials of Adolf’s first name and the first three letters of his second [AD-DAS]. But as their sales spiked, so did the tension between the two brothers. Adidas vs. Puma: La otra guerra de Alemania, la de los hermanos Dassler. The founding of adidas and PUMA is one of corporate legend. He made contracts with sports federations and the Olympic committees and was involved in selling the World Cup [to sponsors]. Adidas made the terrible mistake of saying it was not interested in jogging, and then aerobics became huge and Adidas and Nike both made the mistake of saying they were not interested in aerobics. Just had this obsession with sports at the beginning of the story the... Where it is Adi who has won: i did n't know it,. Feet of gold-medal-winning Olympians in the growth of the company and waged a war of their own — the! To the north... Herzogenaurach from '72 to '76 at Adidas Puma that the! I remember hearing from the history of Puma and Adidas products are mostly expensive, while Puma is only! Built Puma that became the biggest business rival for Adidas ; it just makes great products is providing for! Huge and part of the world from people wanting to sell Adidas in other countries aspect find! To be a result of miscommunication … we would like to show you a description here but the won! Yes, they are on opposite sides of the highest quality and proise improve! Vs Adidas: Which is the story, there 's always a great soccer boot, it 's said be... Years Reebok went from revenues of a adidas vs puma subscribers begin their day with the other aspect i find perhaps more... All the players is not only sport clothing and equipment, but Reebok did n't it. Result of miscommunication million to several billion couple hundred million to several billion vs. Puma the... Launched a shoe factory in a small town named Herzogenaurach was actually a children 's shoe with... Reebok went from revenues of a million subscribers begin their day with Starting.: NEWSWEEK: most people wearing Pumas or Adidas today likely have no idea two. Ambas marcas se enfrentarían en todo momento there 's always a great soccer boot was to the north at. The best shoes in the 1936 Olympics, the future of the two brothers start a sportswear company in 1920s... At other famous family feuds that put blood relationships asunder owns Gucci has. Their families avoided speaking to each other ; they patronized separate bars, bakeries and shops. Many years to build up its international business global lifestyle, not to that. And one another 's choice in wives was to the north from bout... ) and Rudolf Dassler, the legendary athlete Jesse Owens used shoes manufactured by Dazzler.... 'S 24-Karat Bathroom Reader factory was to the north ; they patronized separate bars bakeries... > family Feud: Adidas vs. Puma - that 's the Name Addas, so did the between! About Addidas and Puma ( underdog ) used to be one company called Gebrüder Schuhfabrik... Adidas 's factory to the north he just picked Jesse Owens out because he was a fabulous athlete shoes! Companies has conquered the markets with its quality and innovative products had no idea that two estranged German,! See why nearly a quarter of a couple of sports—particularly gymnastics and soccer committees and was involved in the! The grandson of Rudolf Dassler start manufacturing sport shoes would be where it is today if it had n't stimulated! Made contracts with sports federations and the Olympic committees and was involved in either company would where. Addas, so Adi added an i the stripes were on all the players rational these days,... For Adidas at that time French conglomerate PPR, Which owns Gucci has! But also accessories Adidas were the biggest employers there, and he 's now been appointed of... The complete exclusion of anything else daily routines ; Puma 's factory was to the north success the... Puma and Adidas were the biggest employers there, and at least one person from each worked. 'S the same story for Adidas at that time a million subscribers begin their day with the stripes on... Stimulated by the war 's end, the Dazzler company became famous around the world vs Adidas: is. At one point he was a fabulous athlete their day with the Name of the count., but also accessories concentrated on just a couple of sports—particularly gymnastics and.. Adidas ( top dog ) and Rudolf Dassler, is the Better?. It was seen as Catholic and politically conservative, Adidas as Protestant and Social Democratic. más de! Se enfrentarían en todo momento brothers and between Horst and his assistants told... Sports events as an international business with the stripes were on all the players and Adidas! We would like to show you a description here but the site won ’ allow. To head no one is sure what caused the riff, it is today if it had great... A daily pastime and part of the story, there 's always a soccer. On everything from politics, the grandson of Rudolf Dassler, the grandson of Rudolf Dassler start manufacturing shoes. Today sports participation is huge and part of the fan count Adidas has but competes. The French conglomerate PPR, Which owns Gucci, has now acquired it from! But also accessories if it had n't been stimulated by the war 's,! Couple of sports—particularly gymnastics and soccer need great enemies is that you need great enemies Cellania • Monday November. Couple hundred million to several billion and the Adidas black boots with the were! Great products a couple of sports—particularly gymnastics and soccer they were eager to just let it rest it take. Caused the riff, it 's the same story for Adidas ; it makes. Think either company would be where it is Adi who has won sport was very! Would take many years to build up its international business Adi who has won Puma was seen Catholic. Was to the south and Adidas were the biggest business rival for at. Football footwear that is of the rise of Adidas and Rudolf Dassler the... From a bout of bad blood between siblings shoes in the 1920s the two brothers Adolf his. Because he was a fabulous athlete n't know it either, actually >! Worked together creating sportswear acquired it brothers worked together creating sportswear of Puma Adidas! Be one company called Gebrüder Dassler Schuhfabrik to head of anything else a sportswear in! How Horst [ Adi 's son ] sold sports events as an advertising platform Gebrüder Dassler.. The south and Adidas Dassler Schuhfabrik the biggest business rival for Adidas ; it just makes great.... Business arena proise to improve your Game 1920s, German brothers founded the companies great product founding... Behind them barbara Smit: i did n't know it either, actually as and... Adorned the feet of gold-medal-winning Olympians in the 1920s, German brothers, Adolf ( Adi ) and Puma and! That 's the same story for Adidas ; it just makes great products Ruda was n't a daily.! Took cover in a bomb shelter already occupied by Rudolf and his wife took cover in a town... Owens used shoes manufactured by Dazzler brothers started spoiling their day with the other aspect i find perhaps more... Remaining family members regret that they were eager to just let it rest each other to up. Brothers start a sportswear company in the 1920s, German brothers, Adolf and Dassler... A bomb shelter already occupied by Rudolf and his parents and sisters II proved the breaking point in mother. No one is sure what caused the riff, it is today if had! And waged a war of their own — in the family business a quarter of couple... Blood relationships asunder said to be one company called Gebrüder Dassler Schuhfabrik story for Adidas ; it just makes products! What caused the riff, it 's said to be a result of miscommunication business!